Each day this week, I bought $2.00 worth of ice to put in our travel cooler.  Each following day, I poured the melted ice down the drain. It turns out though, that each $2.00 bag of ice kept the milk that was used for cereal and coffee that started our day.  It kept the meat that was used for sandwiches that sustained us for several hours.  It kept the water and pop cold that refreshed us when we were thirsty.  All of those things together saved us money and helped make our trip more enjoyable. Was the ice worth $2.00?  Nope.  It was worth way more.  Those things you print.  That phone call you make.  That email you send.  That idea you share.  They may seem gone tomorrow. Are they worth the effort?  Nope.  They’re worth way more.