Getting the word out

The event you’re planning. The flyers. The posters. The ads. The social media. The announcements. If everyone is aware, maybe some will show up. Right?

Why do people attend events? Because they know about it? Nope.

It’s time to ask; who’s it for? What do they want? What problem am I solving for them?

Creating awareness does little for your cause. Knowing your audience and providing a story is key.

I will be going in-depth with this at P.A.C.E. If your job includes marketing events, you won’t want to miss this.