The Value of Price

As a provider, the price you charge says something about you.  What you’re worth.  Your promise.  It sets expectations. 

As a consumer, the price you pay says something about you.  Your social status.  Your economic status.  Your priorities. 

Lowering the price you charge may seem competitive, but really it lowers your perceived value.  It also lowers the social and economic status of your consumer. 

Instead of lowering your price, increase your value.  It takes a generous effort of human connection to be worth more than your price.