First Class
Buy a first class seat because you’re worth it. You’ll be pampered. It’s more comfortable and you deserve it.
Or
Buy a coach seat because you’re humble. You’re smart. You’ll save money.
Both seats reach the destination at the same time. Both stories are right. Both stories are wrong. You get to pick, or create, the story that resonates with you. That’s the point.
So does everyone else.
Recognizing the stories that resonate with the people you serve is a generous approach toward helping them be who they want to be.