Getting the word out

You have an event coming up and you want people to know about it. That’s the easy part.
More importantly, you want people to attend it. That’s the hard part.

Ask yourself “what people?” It can’t be everyone. So who specifically?

I’ll tell you – People who resonate with the story you give them about the event. Here’s one formula for the story: Assert a Problem – State the Action – Promise the Solution.

For Example:
Assert a problem – Anxiety keeping you awake at night?
State the action – Attend our mental health seminar
Promise the solution – and learn how to get a good night’s sleep again.

It becomes obvious who this is for. Those struggling with anxiety.

This is just scratching the surface, but it’s a good start. Be sure to deliver on your promise.