Roll with it
Toilet paper recently became a demand item. Store shelves were emptied, and it became a very popular topic on social media.
It wasn’t because of a great commercial.
It wasn’t because of well placed ads.
It wasn’t because of a website, email, or Facebook post.
It was Tension, Scarcity, and FOMO (Fear of Missing Out) related to social status.
Tension = I’ll look like a fool if I run out. I’ll be a king if I have enough to share.
Scarcity = There is a limited supply. There is limited access.
FOMO = I must get mine before they run out.
Consider the service you provide. Embrace your natural limits and watch your value increase.